1. I was personally surprised that the Miller Lite
ad with the mud fighting girls did not help drive sales but when it was
mentioned that Miller Lite has less carbs than Bud Light, sales went up. This just shows that not all companies can use
sexualized ads to drive sales.
2. Everything in this reading made sense t me.
3. The first question I would ask is what he
believes to be the biggest concern that the consumer has when looking for a
product. The second question I would ask is if he had any personal experiences
with marketing segmentation and if there were if he could describe the
situation.
4. I did not disagree with anything that the author
talked about.
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