1. There was nothing that really surprised me in this chapter because I already had studied marketing in past classes so a lot of this was not new to me.
2. The only thing that I found slightly confusing was that people use price to determine if a product is of good quality or not.
3. My first question would be when would it be the most appropriate time to do market research. My second question would be which marketing technique the author would recommend using when beginning a new venture.
4. I did not disagree with any of the content in this week's reading.
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